Media Literacy is a project of the Agency for Audiovisual Media Services of Montenegro.

With the slogans "Let's Choose What We Watch" and "Let's Choose What We Listen To," the project aims to raise awareness about the importance of media literacy among parents, caregivers, children, and the older population.

Media have the power to make their voice heard, open important debates, and highlight issues, thereby contributing to positive changes in the public interest. Therefore, the Agency will intensify its cooperation with the media and journalists in order to use their potential in encouraging a proactive approach to thoughtful media consumption.

Media literacy involves the ability to use, analyze, critically evaluate and create different media contents. In the 21st century, it is just as important as the traditional literacy, i.e. reading and writing.

You can follow the activities of this project on social networks: Facebook, Instagram and X.